Jaipuria Group, who hold adidas distribution across North India, were opening a new store at Pacific Mall, Jaipur. A new store in a new mall has no story attached to it yet. They needed arrival content that made the opening read as an event rather than a shutter going up.
No recce, no mood board, no second day. We shot the store the way a customer meets it: floor, fit, movement, with the edit built around energy rather than product laydowns. The Google Business Profile was set up on the same visit, so the store was findable the hour it opened.
Over 100 images and cinematic reels delivered across the launch, plus a live profile. The launch content was ready before the doors were.
