Led end to end as Chief Branding Officer, from launch planning through to the dealer rollout. — Led as Chief Branding Officer at BattRE, before Hunar.
All brand names and marks are the property of their respective owners.
Launch to dealer positioning, collateral, campaign
BattRE was launching the Storie, an electric scooter built in India with a metal body, in a category that had settled on plastic. The product had a real argument to make and the category was selling spec sheets: range figures, charging times, little else. The launch had to sell the thing a customer could knock on.
I owned the launch rather than a piece of it: positioning, every brand collateral, the launch itself, and everything the dealer network needed to sell with. The product was shot where the argument lands — against heritage stonework at golden hour, framed low and clean, so the metal reads as metal and the finish reads as deliberate rather than cheap.
A full product launch delivered from brand positioning to dealer collateral, with a stills set built around the one claim the category could not copy.
