Objective
The brief: a brand that needed to be seen, not just present.
Behind the scenes
On set with BMW.
The behind-the-scenes stills are on their way from the hard drives. Ask us and we’ll send the full set.
How we solved it
One idea, carried end to end — concept, shoot, edit and delivery by the same crew, so nothing got lost in handover, shot on location and in studio, directed and graded in-house.
Results
What it added up to.
Launch-scale event coverage, delivered end to end.