Planned end to end before the event, then run on the ground from the Delhi flag-off to the last high tea in Agra. — Delivered at Wanderers Adventure Sports, before Hunar.
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Full-day owner drive, flag-off to high tea
TNT Motors wanted an owner drive from their Delhi showroom to Agra. The trouble with a convoy drive is that it is a commute with better cars: customers arrive, take a photograph and go home. It needed a reason to give the brand a whole day.
I built the event, not just the route. Delhi to Agra with a planned halt, and an afternoon designed to hold people once they arrived: shooting activities, a performance by a mentalist, lunch and high tea. I sourced, negotiated and locked every vendor, and ran the schedule on the day. The drive itself was shot in motion through the golden hour window, so the content carried the same premium as the cars.
A full-day owner experience delivered end to end, from flag-off to high tea, with a stills and film set from the drive on top of it.
