Objective
Wanderers sells expeditions, and an expedition is the one product you cannot photograph from a desk. The content had to be made on the road, at altitude, in the snow, in the dunes, or it had nothing to sell with.
Studios
Sports & events
Wanderers Adventure
Ongoing across multiple expeditions and events, planned and run in-house. — In-house work, as part of the Wanderers Adventure Sports team.
All brand names and marks are the property of their respective owners.
Years of expedition films, in-house
EventsShoot
Behind the scenes
Camera in the convoy, Atal Tunnel to the snow line
How we solved it
I handled the events end to end and the content came off the same trips: the self-drive past the Atal Tunnel and into the snow line, Jaisalmer, the Tour of Rajasthan, dune bashing with the Ford Endeavour. Camera in the convoy, stopping where the group stopped, so the films carry the trip rather than a brochure version of it.
Results
What it added up to.
A standing library of expedition films and stills, produced in-house across years of events rather than bought in per campaign.