Performance marketing
Full-funnel paid media on Meta and Google, optimised to ROAS, LTV and contribution margin — never vanity metrics.
MetaGooglePerformance Max
Performance marketing
We don’t just run ads.We engineer growth.
Full-funnel paid media across Meta, Google and the marketplaces — built on creative that earns attention and optimised to the only numbers that matter: ROAS, CAC and revenue.
The track record
- ₹230 Cr+
- generated in revenue for brands
- ₹20 Cr+
- in ad spend managed
- 150K+
- leads generated worldwide
- 45+
- brands scaled across 7 countries
In good company.
What we run
Everything in-house, performance first.
Ads, marketplace, website and lifecycle under one roof — one team that treats your P&L like its own.
Marketplace ads
Storefronts, A+ content and ad operations on Amazon, Noon and Flipkart across India and the GCC.
AmazonNoonFlipkart
Website & CRO
Landing pages, store builds and conversion-rate work tuned for the metrics media can’t fix on its own.
ShopifyLanding pagesCRO
Email & lifecycle
Flows and broadcasts that compound retention — often a quarter of revenue, owned and predictable.
KlaviyoFlowsRetention
How we work
One way of working. Every brand, every time.
A six-step discipline, repeated for every campaign — so growth is measurable, repeatable and sustainable.
- 01
Understand
Brand, niche and product — what sets you apart and what your audience actually responds to.
- 02
Investigate
Competitor strategy, product and positioning, to find the white space and the sharper angle.
- 03
Listen
Audience, customer and category research — needs and trends — before a single rupee is spent.
- 04
Architect
Audience, goals, tactics and budget, allocated for maximum efficiency and impact.
- 05
Create
Creative built for the product and the buyer, reviewed with you, then readied for launch.
- 06
Scale
Refine against live performance, and scale spend and creative as the unit economics earn it.
Case studies
Brands, markets, and the numbers we moved.
Different categories, different countries, one operating system.
Beverages · ME & USA
Percup
The world’s only online marketplace for premium, independent and speciality caffeinated beverages.
- 8.4xconversion rate0.25% → 2.1%
- 3.2ROASup from 0.2
- -63%CAC$85 → $32
Grooming · MEA
Wahl
A hundred years of grooming heritage, given a digital home in MEA — from Amazon and distributors to a category-owning D2C presence.
- 1stofficial D2C store in MEAbuilt from zero
- 3x+ROASprofitable scale
- KSAled, then the GCCmarket-by-market
Confectionery · GCC
Plaay
Clean-label chocolate from nutritionist Rashi Chowdhary — premium ingredients, probiotics, zero refined sugar. Indulgence, made functional.
- D2Cgrowth engine builtpaid + lifecycle
- UnderCAC, below benchmarkdiversified creative
- GCCregion scaled profitablyUAE-first
Apparel · India
ComicSense
The OG anime-merchandise store in India.
- ₹12 CrFY revenue
- 4.6xmarketplace ROAS
- #1category, India
Highly-targeted creative across DTC and Amazon, tuned to India’s anime fandom and optimised continuously against performance — ₹12 crore in revenue for the year.
Apparel · USA/CA/EMEA
Alphaweebs
Anime fashion that stands on its own — pieces that look great regardless of the series.
- $450K+annual revenue
- +184%YoY growth
- 3.2xblended ROAS
Creative testing and conversion-led optimisation drove significant sales growth, with ROAS held steady through aggressive scaling.
Appliances · KSA/UAE
Oscar
Exceptional quality and value across large and small domestic home appliances.
- AED 100Kmonthly run rate
- +220%visibility lift
- 5.1xmarketplace ROAS
Optimised Amazon ads paired with high-quality A+ content helped Oscar stand out in a crowded marketplace and scale monthly revenue.
Skincare & Babycare · GCC
Launches
Two brands — ZenSkin and Bubs & Bees — taken live on Amazon and Noon from day one.
- Day 1competitive from launch
- A+optimised storefronts
- 2 brandsskincare & babycare
Fully-optimised stores, engaging A+ content and targeted Amazon and Noon campaigns established both brands in their categories from week one.
Wellness · India/GCC
Nutrition in Sync
Personalised nutrition coaching that meets you where you are — not where a diet plan thinks you should be.
- 2.4xqualified leads
- -54%cost per lead
- +180%consults booked
We rebuilt the lead engine around Reels-first creative and a value-led consult funnel — a creative system the brand can scale across new programs and geographies.
Ads video creation
Ads we scripted, shot and edited.
Different creators, every category. Tap any reel to watch it with sound.